LEO REED

BRAND IDENTITY DESIGNER

Logos, visual identities, and animated brand assets for startups, consumer brands, and bilingual English and Arabic products.

View Work

OPEN FOR PROJECTS

Selected work

WORK

Visual identities built as a system: logo, color, type, and real-world applications, plus an animated logo so the brand moves as well as it looks.

Featured · bilingual fintech brand · EN / Arabic

FINTECH / REMITTANCE·0:23

Kandil: bilingual remittance app and brand

A brand and app for a fictional money-transfer service for families sending money home. Kandil means lantern: the mark is a lantern inside an arched doorway, the light that guides the money home and the door it arrives at. The system covers three logo directions, an English and Arabic lockup, color and type, app components, eight app screens, and the full flow in right-to-left Arabic. The video above is its website hero.

  • Logo
  • Bilingual Identity
  • Arabic RTL
  • App UI
  • Website Hero
  • Deliverables3 logo directions · English and Arabic lockups · app icon · type and color · components · 8 app screens · RTL flow
  • PaletteNight · Saffron · Ember · Cream · Delivered green
  • TypeBricolage Grotesque · Readex Pro (Latin and Arabic)
  • Motion23s website hero · 16:9 · with music and SFX

Fictional brand, created by Leo Reed. Not a real financial product.

See the full case study

Kandil: Three logo directions
Three logo directions
Kandil: Brand board
Brand board
Kandil: English and Arabic screens
English and Arabic screens

Bilingual food-delivery brand · Gulf

Sahn: bilingual food-delivery brand and app

FOOD DELIVERY / UAE·EN + AR

Sahn: bilingual food-delivery brand and app for the Gulf

A brand and app for a fictional food-delivery service in Dubai. Sahn means plate, in both scripts. The color system has two modes, Day and Ramadan Night, so the app shifts for iftar without becoming a different brand. Seven components and ten screens come in English and Arabic pairs, from home and menu to cart in AED and live tracking, with written rules for right-to-left layout.

  • Logo
  • Bilingual Identity
  • Arabic RTL
  • App UI
  • Day / Ramadan Night
  • DeliverablesLogo and lockups in both scripts · color in two modes · 7 components · 10 screens in EN/AR pairs · RTL rules
  • ModesDay · Ramadan Night
  • ScreensHome · iftar · menu · cart · checkout · live tracking

Fictional brand, created by Leo Reed. Not a real product. Food photos: Unsplash.

See the full case study

Sahn: Brand board
Brand board
Sahn: English and Arabic screens
English and Arabic screens
Sahn: RTL rules
RTL rules

B2B software identity

B2B SAAS / ACCOUNTING·0:05

Tieout: close assistant for accounting teams

An identity for a fictional tool that reconciles every account against its source. It starts with the accountant’s double underline, the two lines that mark a final total. Those lines also make an equals sign, which is what a reconciliation proves, so the mark is a double rule finished by one small piece: the reconciling item that makes two totals agree. That piece also dots the i. The system covers the logo suite, type, color with dark mode, product UI, launch and social templates, and a motion rule: things move toward agreement.

  • Logo
  • Brand Strategy
  • Product UI
  • Launch Templates
  • Logo Animation
  • DeliverablesLogo suite · app icon · type and color · product UI · launch and social templates · guidelines
  • PaletteInk · Paper · Ledger green · Mint · Exception orange
  • TypeSchibsted Grotesk · IBM Plex Mono · Newsreader Italic
  • Motion5s logo sting · 16:9 · with SFX

Fictional brand, created by Leo Reed to show the process end to end.

Tieout: close assistant for accounting teams: Logo suite
Logo suite
Tieout: close assistant for accounting teams: Type & color
Type & color
Tieout: close assistant for accounting teams: Applications
Applications

Supplement brand · identity and packaging

CONSUMER / WELLNESS·0:07

Stillhour: wind-down drink mix

An identity for a fictional melatonin-free drink you stir into warm water before bed. The strategy starts with one problem: careful buyers have stopped trusting the category, so the brand shows its work, with every dose printed in full and a lab report for every lot. The mark is a dial that stops at the right hour, with a crescent for stillness. Warm ember on deep night replaces the usual purple sky. It runs across a jar, a refill pouch, a full side panel, a web hero, and social templates.

  • Logo
  • Brand Strategy
  • Packaging
  • Web & Social
  • Logo Animation
  • DeliverablesStrategy page · logo suite · type and color · jar, refill pouch, side panel · web hero · social templates · guidelines
  • PaletteNight · Linen · Ember · Dusk · Stone
  • TypeInstrument Serif · Instrument Sans · JetBrains Mono
  • Motion6.5s logo sting · 16:9 · with SFX

Fictional brand, created by Leo Reed to show the process end to end.

Stillhour: wind-down drink mix: Logo suite
Logo suite
Stillhour: wind-down drink mix: Color system
Color system
Stillhour: wind-down drink mix: Packaging
Packaging

Restaurant identity

FOOD & BEVERAGE·0:10

Sunday Smash: smash burger joint

A loud, warm identity for a smash burger spot. The mark is a sun whose core is a smashed patty with melting cheese, so the name and the product live in one symbol. It runs across wrapper paper, cups, a menu board, and the order-tracking screen, and the logo animation drops and smashes the patty on the beat.

  • Logo
  • Badge
  • Packaging
  • Menu
  • Logo Animation
  • DeliverablesLogo suite · badge · icon · monogram
  • PaletteKetchup · Mustard · Char · Bun
  • TypeBowlby One · Bricolage Grotesque
  • Motion10s logo sting · 16:9 · with SFX

Fictional brand, created by Leo Reed to show the process end to end.

Sunday Smash: smash burger joint: Logo system
Logo system
Sunday Smash: smash burger joint: Color & type
Color & type
Sunday Smash: smash burger joint: Applications
Applications

Fintech app · brand identity

FINTECH / APP·0:10

Tally: budgeting app

A calm identity for a budgeting app. Four tally marks plus the strike that counts five, rising like a chart: counting and growth in one mark. Ink and lime keep it confident without shouting, and tabular numbers keep every balance easy to read. Shown on the app, the debit card, the home screen, and a billboard.

  • Logo
  • App Icon
  • Card Design
  • UI Style
  • Logo Animation
  • DeliverablesLogo · app icon · reversed lockup
  • PaletteInk · Lime · Mist · Coral
  • TypeSora · Inter
  • Motion10s logo sting · 16:9 · with SFX

Fictional brand, created by Leo Reed to show the process end to end.

Tally: budgeting app: Logo system
Logo system
Tally: budgeting app: Color & type
Color & type
Tally: budgeting app: Applications
Applications

Services

01

Logo animation

The quickest way to start: your existing logo turned into an animated sting with sound, ready for videos, streams, and social.

02

Logo & mark

A primary logo plus the badge, icon, and monogram versions you'll actually use.

03

Visual identity

Color palette, type pairing, and simple rules so everything stays on brand.

04

Applications

Packaging, social posts, app screens, and print, shown in real-world mockups.

How it works

01

Brief

You tell me about the business, the audience, and brands you like. I reply with a plan and a quote.

02

Directions

Two or three logo directions, each shown in context, so you can pick with confidence.

03

System

The chosen direction grows into the full logo suite, palette, type, and applications.

04

Delivery

Two rounds of revisions, then vector files, a short brand guide, and the logo animation.

Typical turnaround: 9–13 days · Identities start at $600 · Logo animation from $150

About

Leo Reed

I'm Leo, a brand designer working with small businesses, startups, and creators. You work directly with me, from the first sketch to the final files.

Contact

LET'S TALK

Starting a new brand or refreshing an old one? Tell me what you do and who it's for, and I'll tell you how I'd shape the identity.

Replies within hours · US time zones · 2 revisions per project · Logo animation from $150

Email

Best for project briefs, budgets, and long-term work.

brand@leoreed.com

Not sure what you need?

Answer a few quick questions and my AI assistant will recommend a service with price and timeline, plus a brief you can send me.

Quick estimate Get an estimate

LinkedIn

Connect or send a message about your project.

Leo Reed on LinkedIn Open profile